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SEATTLE – The Official Shop of University of Washington Athletics has received a name change and a facelift, as the newly-named and remodeled Husky Team Store is set to open Friday, Aug. 10 in its new, permanent location in Husky Stadium. 


With more than 3,000 square feet, the stadium location will offer an expanded selection of merchandise for Husky fans, including new brands such as Champion, League and Columbia. The Husky Team Store will also feature exclusive products not available anywhere else, including the Husky Throwback Hat Series – a limited-edition collection of snapback hats, each with a retro logo from UW’s history. A different hat will be released the Monday before each home football game in 2018.

In addition to the stadium store, the official online store has relaunched as HuskyTeamStore.com.

“We are excited about our store remodel and partnership with Barnes & Noble College,” said Carter Henderson, Senior Associate Athletic Director for External Relations. “We strive to provide a first-class experience for our fans and the new-look store and increased inventory will help us continue to do this. We understand and recognize the importance of brand recognition and the new team store will give our fans more options than ever to support UW.”  

UW Athletics has teamed with Barnes & Noble College to manage both the team store, gameday merchandising and the online store.

We’re honored to partner with University of Washington Athletics to manage its Husky Team Store operations,” said Patrick Maloney, President of Barnes & Noble College. “With over 50 years of experience serving similar prestigious universities nationwide, our focus is to deliver a rewarding fan experience that reflects UW’s pride and supports Husky Athletics, both online and in UW’s stadium store and game day venues.”

Previously known as Husky Authentic, which was located inside Alaska Airlines Arena, the new Husky Team Store will be open 10 a.m. – 6 p.m. Monday-Saturday in Husky Stadium and is accessible from the southwest plaza near the Link Lightrail Station. The store will also open two hours prior to each home football game. The Husky Team Store will also operate the arena store location during all events at Alaska Airlines Arena.